(PresidentialInsider.com)- Jared Kushner’s memoir, which was released in late August, made it onto the New York Times best-seller list last week, selling 46,400 copies in the first week. However, much of those sales were likely from bulk orders.
According to sales figures, Kushner’s “Breaking History: A White House Memoir” made it to first place on the New York Times Hardcover Nonfiction list. It made second place on the Combined Print and E-Book Nonfiction list.
Kushner’s first week of sales fared better than the last two former Trump officials’ books. When former Attorney General Bill Bar’s book “One Damn Thing After Another” was released, it sold only 23,010 copies in its first week. Kellyanne Conway’s “Here’s the Deal” sold 25,020.
Kushner made the media rounds promoting his book in the lead-up to its release. Former President Trump’s “Save America PAC” also promoted the book in a barrage of fundraising emails to supporters.
According to Mediaite, Kushner’s memoir has earned the dagger symbol the New York Times adds to titles on its best-seller list to note a book’s sales have been boosted by bulk orders and not individual purchases.
Bulk orders are typically done by organizations that buy large amounts of a particular book to give away as a promotional gift in fundraising efforts.
In 2019, Donald Trump Junior’s book “Triggered” was also accompanied by a dagger symbol indicating bulk purchases.
