Actress Candace Cameron Bure, chief creative officer for the new Great American Family network, said in a recent interview that the new family-centered channel will “keep traditional marriage at the core.”
After more than a decade, Bure left the Hallmark Channel in April, previously starring in thirty films, including ten holiday movies Bure told the Wall Street Journal last week that she left Hallmark because she wanted to tell stories that have “more meaning and purpose and depth behind them.”
Bure said that the people at Great American Family are “Christians that love the Lord and wanted to promote faith programming and good family entertainment.” She told the Journal that she didn’t expect Great American Family to air Christmas movies featuring gay couples.
Great American Family is run by Bill Abbott, the former CEO of Hallmark Channel. When asked about not featuring gay couples in its programming, Abbott said that it isn’t as if the company has a whiteboard that includes a list of things they will or won’t feature.
Currently, Hallmark is planning to air a Christmas movie fearing an “LGBTQ” love story. Bure told the Wall Street Journal that Great American Family has no plans to do anything like that.
Instead, it will focus on producing programming like her first holiday film for the new network, “A Christmas … Present” which airs this month. When she first joined Great American Family, Bure explained that its parent company Great American Media aligns with her career goals and personal beliefs.
She said the company shares her vision for creating “compelling wholesome content” for the “whole family.”
Bure would not discuss with the Wall Street Journal why she left Hallmark Channel, except to say that the network had become “completely different” from when she first started there “because of the change in leadership.”